How Custom Salesforce Development Can Help You Advance Your Business

By Rajat Kesarwani| Friday, Aug 11, 2023 05:54 PM | 4 min read

As a business owner, all of you want to have success and make it grow. To get it done, you are constantly in search of ways or methods that can help you improve the operational process of your business, relationship with customers, and revenue. You come across several options in your search. And custom salesforce development is one of them. Here are some ways in which it can help you advance your business:

1. Keeps your customer data in a single place

Customer data is a highly powerful and effective tool for businesses of all sizes. With the correct analysis and tracking of customer data, you can easily know what your customers want, what their needs are, what opportunities you can find, and how you can make better decisions. Several distinguished ways are there to gather and analyze customer data. However, using a custom object is very effective and useful. With the right salesforce platform, you can easily do it. In general, your customer data includes:

• Contact details like name, mobile/landline number, address, and email
• Purchase history such as purchase date, bought products/availed services, and purchase cost
• Demographic data like location, sex, and age
• Marketing information such as sent campaigns and CTR (click-through rates).
• Customer service like customer satisfaction ratings and filed complaints

Accessing and analyzing such data in real-time will help you enhance your marketing campaigns and product/service quality.

2. Makes you comprehend your customers better

When it comes to store and optimize customer data, evaluate the held communication with them, and analyze customer buying patterns, salesforce is an ideal tool/platform for you. It allows you to get all respective information about your customers. Further, its customer service tools that help you make a quick decision to resolve an issue as it arises and enhance your customer experience. With it, you can make your relationships with your patrons stronger and bring more sales.

3. Enhances your customer satisfaction

Salesforce usually comes with a CRM, or customer relationship management platform. With this platform, you can monitor and manage all held interactions with your customers such as sales, communication, and support. This helps you know that you are catering to your customers' demands and resolving their concerns effectively. And this leads you to have enhanced customer satisfaction. Salesforce has customer feedback tools that allow you to have valuable insights from your customers that help you enhance your products or services.

4. Allows you have increase flexibility and scalability

Custom salesforce development helps you have freedom to create the functionalities and features based on your business needs and process. It allows you to customize your Salesforce to make it suitable for your unique workflows instead of adjusting your business process. Further, it enables scalability. Here, it means your custom Salesforce applications will grow as your business expands. You can expand your custom-built salesforce applications as per your growing needs.

5. Provides you with real-time insights

Custom-made salesforce applications store real-time data in a single place. So, you can retrieve as per your wish and make reports after analyzing the gathered data. With such insights, you can track your sales, analyze your performance based on key performance indicators, and have a better operational knowledge of your business. It helps you make more informed decisions.

6. Makes your business go global

A custom built salesforce application has several features and tools that can assist you in making your business grow in international markets. These features and tools are built-in currency conversion, translation services, and monitor sales performance in several different geographical regions. Further, such a platform helps you have the solutions that can facilitate you in meeting your global market expansion needs.

7. Enables you have improved team collaboration

With custom salesforce development, you can build a centralized platform to communicate with your team members without having a departmental barrier and share the requisite information. Respective professionals can easily access the required data and execute their jobs without any interruptions. With the requisite offered tools, your team members can align their strategies and objectives to bring better results. And this enhanced collaboration between your employees helps you get your business goals fulfilled soon.

Apart from the above mentioned ways, custom built salesforce applications help you increase your sales & revenue, enhance customer retention, and get a 360 degree view of your customers. Further, these solutions help you implement your sales forecasting, manage your sales & lead team, optimize your business process, and save your time, money, and effort.